News
Marketing can change the world

Bill Gates soaks himself after being nominated for ice bucket challenge by Mark Zuckerberg

Bill Gates has given himself a drenching after being nominated by Facebook's Mark Zuckerberg to take part in the charity ice bucket challenge.

The video shows the Microsoft boss rigging up an elaborate tipping mechanism to douse himself for the challenge, which raises awareness for ALS, also known as Lou Gehrgi's Disease.

Ahead of his slow-motion soaking, multi-billionare Gates calls on others to take part.

"I'm going to challenge three more people - Elon Musk (of SpaceX and Tesla electric cars); Ryan Seacrest (American TV presenter); and Chris Sanderson (curator of TED).

"You have 24 hours - good luck!"

The challenge has now gone viral and is also being used in the UK by Macmillan Cancer Support to raise backing.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff