The Drum Awards for Marketing - Extended Deadline

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By Natalie Mortimer, N/A

June 27, 2014 | 2 min read

Breakdown service provider Green Flag has teamed up with a Dolly Parton tribute act to treat Glastonbury festival goers who have broken down to a surprise roadside performance.

The one-off Bandwagon Service hopes to ‘ease the pain’ for some of the 360 festivalgoers predicted to breakdown over the course of the five-day festival, which kicked off today.

Those consumers who miss out on a performance will be gifted with a Dolly Parton festival kit including a Dolly Parton Greatest Hits CD, blonde Dolly wig, mole kit and ponchos, ahead of the country singer’s appearance at the festival on Sunday.

Sam Taylor head of marketing at Green Flag commented: "One of the most anticipated acts at Glastonbury this year is Dolly Parton, and what better way to keep festival goers, unlucky enough to breakdown, in the mood than with a special roadside performance from the country's number one Dolly Parton tribute act?

"Our technicians don't just work nine to five, they work around the clock to get people where they need to be no matter what."

The Bandwagon service will be operating at various sites within 20 miles of Worthy Farm.

Green Flag Glastonbury

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