Hobgoblin, Imperial Red, and Black Wych run their own election to see which ale is top
An Oxfordshire brewery has decided that while tomorrow’s European election might get your brain buzzing, it would hold another election – this one set to get your taste buds tingling.
The campaign, Wych Brew Are You? is the latest crowdsourcing initiative from the Wychwood Brewery, brewers of Hobgoblin, and asks the millennial market to choose their favourite ale from a list of three: Hobgoblin, Imperial Red, and Black Wych.
To help undecided voters make up their mind, a Buzzfeed-style quiz has been developed on Facebook by Clarity.
Chris Keating, marketing manager at Wychwood Brewery, said: “Beer is inherently a social thing, so it makes sense for us to get people talking. People are really getting behind their favourite beers – the level of loyalty is almost tribal.”
“We’re offering a real alternative with our range of flavoursome character beers. A vote in this election is a vote for change.”
Votes are registered by using the appropriate hashtag (#Hobgoblin, #ImperialRed, #BlackWych) and these monitored mentions accumulate to unlock prizes, ranging from t-shirts to cases of beer to medieval-style ale tankards, with more people getting involved meaning a better prize.