Charities Macmillan Cancer Support and Save the Children have been using hashtag #tubestrike to raise awareness of the fact that, while Londoners may be troubled by a tube strike for 48 hours, there are more serious issues taking place.
Macmillan suggested that while some lines are closed at the moment, its hotline is still open.
— Macmillan Cancer (@macmillancancer) April 29, 2014
Save the Children has now come up with a similar tweet, suggesting that while the tube strike will end on Thursday ‘No-one knows when the disruption in #Syria will end.’
— Save the Children UK (@savechildrenuk) April 29, 2014
Other companies are also using the Tube strike for promotion, with Microsoft suggesting it can help people work from anywhere.