29 April 2014 - 12:37pm | posted by | 3 comments

Macmillan hijacks #tubestrike hashtag to promote its services

Macmillan hijacks #tubestrike hashtag to promote its servicesMacmillan hijacks #tubestrike hashtag to promote its services

Charities Macmillan Cancer Support and Save the Children have been using hashtag #tubestrike to raise awareness of the fact that, while Londoners may be troubled by a tube strike for 48 hours, there are more serious issues taking place.

Macmillan suggested that while some lines are closed at the moment, its hotline is still open.

Save the Children has now come up with a similar tweet, suggesting that while the tube strike will end on Thursday ‘No-one knows when the disruption in #Syria will end.’

Other companies are also using the Tube strike for promotion, with Microsoft suggesting it can help people work from anywhere.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

22 related companies from Profile Hub:

Comments

29 Apr 2014 - 15:34
bethgranter

Both seem pretty insulting to the workers who are striking - these are distractions from the reasons for the strike, i.e. workers' rights.

9
18
30 Apr 2014 - 10:39
Snafflepuss53755

Pretty shocking hashtag "abuse" here. Two worthy causes losing their message by hijacking a third.

0
0
30 Apr 2014 - 14:08
steve82313's picture

I genuinely can not imagine actively searching for #tubestrike to read several thousand self-absorbed whines and woes per second. I'd bet the majority actually using that hashtag also did not read anyone else's comments. Why would you?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...