Dumb ways that creative ideas die: wanting a viral video, changing the brief and being judged by a junior

Following on from the Dumb Ways to Die campaign by Metro Trains, which went viral at the end of 2012, Miami Ad School/ESPM in São Paulo has created its own version – looking at the death of creative ideas.

The cute little characters proudly present their ideas, only to be ‘killed’ in a variety of methods – from the brief being changed, a film being ruined by a pre-test to the CEO just wanting ‘a viral video’.