The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod | PR and social media consultant

April 24, 2014 | 1 min read

Keeping it spoiler free for those who haven’t seen the first three episodes of Game of Thrones season four yet, but Joffrey is a nasty piece of work.

Making his ex-fiancee look at people's heads on spikes, shooting women with arrows and ordering family pets killed: he's not likely to win a Nobel Peace Prize.

As the series began, DDB in Auckland created a campaign which saw those who opposed the King (a result of incest and therefore not technically King anyway…) able to tweet using hashtag #BringDownTheKing in order to smash a statue of Joffrey.

The statue of the great man stood in a town square in New Zealand before its demise.

Twitter Game of Thrones New Zealand

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