The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod | PR and social media consultant

April 19, 2014 | 1 min read

The video which saw people being interviewed for what sounded like the job from hell – including no breaks – before revealing that this is what mothers have to do, went viral. Now, Bud Light has revealed a version for men.

The spoof plays of the original creation from the Card Store (below), and suggests that dads actually have a harder time of it, while also mocking the role that dads play.

Bud Light said “We’ve already seen the perfect thank you to moms this week, so we figured we’d raise a glass to dads.”

However, while the original praises mums for their constant work, qualities suggested for the Bud Light job include ‘out dated pop culture references’ and ‘a sense of humour...but not a very funny one’.

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