Red and Yellow M&M's save the fate of humanity until a cell-phone rings in latest cinema campaign

A new ad for M&M’s cinema campaign, which encourages viewers to switch off their mobile phones, has seen all six M&M’S spokescandies united as they defuse bombs, plot secret missions and generally save the fate of humanity. Well, until a cell-phone rings.

The 40-second Public Service Announcement (PSA) was developed by BBDO New York, and has been supported by posters designed to encourage movie goers to silence their cellphones in the theater.


Agency: BBDO New York

Client: Mars/M&M’S

Title: “Trailer”

Chief Creative Officer: David Lubars

Executive Creative Director: Tim Bayne

Executive Creative Director: Lauren Connolly

Senior Art Director: Eduardo Petersen

Senior Copywriter: Christopher Cannon

Production Company: Traktor

Director: Traktor/Sam

Producer: Richard Ulfvengren

Head of Production: Rani Melendez

VFX House: Laika/House

Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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