A new ad for M&M’s cinema campaign, which encourages viewers to switch off their mobile phones, has seen all six M&M’S spokescandies united as they defuse bombs, plot secret missions and generally save the fate of humanity. Well, until a cell-phone rings.
The 40-second Public Service Announcement (PSA) was developed by BBDO New York, and has been supported by posters designed to encourage movie goers to silence their cellphones in the theater.
Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Production Company: Traktor
Producer: Richard Ulfvengren
Head of Production: Rani Melendez
VFX House: Laika/House