16 January 2014 - 7:40pm | posted by | 0 comments

Red and Yellow M&M's save the fate of humanity until a cell-phone rings in latest cinema campaign

A new ad for M&M’s cinema campaign, which encourages viewers to switch off their mobile phones, has seen all six M&M’S spokescandies united as they defuse bombs, plot secret missions and generally save the fate of humanity. Well, until a cell-phone rings.

The 40-second Public Service Announcement (PSA) was developed by BBDO New York, and has been supported by posters designed to encourage movie goers to silence their cellphones in the theater.

Credits:

Agency: BBDO New York
Client: Mars/M&M’S
Title: “Trailer”

Chief Creative Officer: David Lubars
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Production Company: Traktor
Director: Traktor/Sam
Producer: Richard Ulfvengren
Head of Production: Rani Melendez
VFX House: Laika/House

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