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Red and Yellow M&M's save the fate of humanity until a cell-phone rings in latest cinema campaign

A new ad for M&M’s cinema campaign, which encourages viewers to switch off their mobile phones, has seen all six M&M’S spokescandies united as they defuse bombs, plot secret missions and generally save the fate of humanity. Well, until a cell-phone rings. The 40-second Public Service Announcement (PSA) was developed by BBDO New York, and has been supported by posters designed to encourage movie goers to silence their cellphones in the theater. Credits: Agency: BBDO New York Client: Mars/M&M’S Title: “Trailer” Chief Creative Officer: David Lubars Executive Creative Director: Tim Bayne Executive Creative Director: Lauren Connolly Senior Art Director: Eduardo Petersen Senior Copywriter: Christopher Cannon Production Company: Traktor Director: Traktor/Sam Producer: Richard Ulfvengren Head of Production: Rani Melendez VFX House: Laika/House

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