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DigitasLBi instigates Instagram talent hunt for junior creative

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By John Glenday, Reporter

January 10, 2014 | 1 min read

Marketing and technology agency DigitasLBi has hit upon a novel approach for sourcing a new junior creative team - on Instagram.

This tactic will see @DigitasLBi_UK tweet out an invitation for potential creative to show what pictures or videos they’ve had published through Instagram by using the hashtag #JobInstaview.

Commencing today and running through next week the campaign seeks both public and private submissions with the top 10 being invited forward for face-to-face ‘instaviews’.

DigitasLBi’s new junior creative will then be plucked from their number based on their performance.

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