DigitasLBi instigates Instagram talent hunt for junior creative
Marketing and technology agency DigitasLBi has hit upon a novel approach for sourcing a new junior creative team - on Instagram.
This tactic will see @DigitasLBi_UK tweet out an invitation for potential creative to show what pictures or videos they’ve had published through Instagram by using the hashtag #JobInstaview.
Commencing today and running through next week the campaign seeks both public and private submissions with the top 10 being invited forward for face-to-face ‘instaviews’.
DigitasLBi’s new junior creative will then be plucked from their number based on their performance.