9 December 2013 - 12:34am | posted by | 2 comments

Ambulance ad displays the hard message of inappropriate calls

The East Midlands executionThe East Midlands execution

An ambulance has been spotted in the East Midlands carrying a mobile message to the public in an effort to reduce the number of 'inappropriate' ambulance calls.

The livery reads: "You wouldn't call the coastguard if you fell in a puddle."

The ambulance was spotted and circulated via Twitter by 'Ambulance Control' (@AmbControl999) which describes itself as: "Real life stories and answers to your questions from a UK Ambulance control room. Please note this is not an officially endorsed NHS or Ambulance Trust account."

East Midlands NHS marketing is undertaken in-house. The campaign was announced in October, as an effort to educate people to make emergency calls only for conditions such as cardiac arrest, severe blood loss and choking. It said that last year it received 616,000 emergency calls, of which 40 percent were for life-threatening incidents.

Comments

9 Dec 2013 - 10:28
brian18707's picture

Nice message, great impact but perhaps the long term impact would be more beneficial if it educated of the correct course of actions also. If someone doesn't know the alternative this only changes things by making them feel bad when they call 999 next time.

1
0
10 Dec 2013 - 02:53
Ambul84082's picture

Can I just add that it wasn't me who spotted the actual ambulance and took the photo! I purely circulated the picture on my twitter feed after seeing it on someone else's! Thanks. :)

@AmbControl999

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...