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LinkedIn Bring in Your Parents Day

Mums descend on Mother: Ad agency takes part in the first LinkedIn Bring in Your Parents Day

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By Gillian West, Social media manager

November 13, 2013 | 4 min read

We all remember being taken into our parents place of work at sometime or another as a child, whether it was during the school holidays when no childminder could be found or purely to show you off to their colleagues, but on Thursday (7 November) LinkedIn turned the tables launching the inaugural LinkedIn Bring in Your Parents Day aiming to help bring parents and their children together in the workplace and giving parents a better understanding about just how their child makes a living. The worldwide event saw parents visit their offspring at work in places such as London Zoo, brand communications group Starcom MediaVest, PR firm Edelman, flexible workplace provider Regus, online property marketplace Trulia, and advertising agency Mother. Speaking to The Drum Mother strategist Joe Burns, whose own mother spent the day with him last Thursday, said: “It’s fun to let your parents know what you’re doing. I thought it would be nice to bring her down and show her what I actually do for a living.”Of the parents, who experienced a day in the life of their kids last week, Burns added: “They all really enjoyed it; it’s a difficult career path to try and explain to your parents,” and when asked how he felt about having his mum with him at work Burns revealed, “it was a pleasant mix of slight minor embarrassment and worry that she mind offend someone, but it was nice to have someone from outside the agency bring in a fresh set of eyes and a frank opinion.”In preparation for the day, LinkedIn surveyed parents and employees worldwide to reveal what aspects of a career are most important to them. In the UK nearly three-quarters of parents (74 per cent) rated job satisfaction as the most important factor of their child’s career, with employees also citing job satisfaction the most important aspect of their carer as well (54 per cent). According to Burns the experience of bringing your parents to work with you is actually very rewarding. He revealed: “I think it would be useful to do something like this more regularly, it helps to have as many opinions as possible. And you can always trust your mum, that’s one of the reasons you want to make good work – to make your mum proud.”Parents and employees from around the globe who took part in the event also shared their experiences via Twitter.

LinkedIn Bring in Your Parents Day

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