11 November 2013 - 4:22pm | posted by | 0 comments

John Lewis makes hare-raising Twitter mistake as it promotes wrong accounts for bear and hare

John Lewis makes hare-raising Twitter mistake as it promotes wrong accounts for bear and hareJohn Lewis makes hare-raising Twitter mistake as it promotes wrong

Bear and hare are the stars of the John Lewis Christmas ad... but the company itself has been promoting the wrong Twitter handles for the duo since the campaign launched.

An article on BirdSong points out that the Twitter biography on the John Lewis Twitter accounts directs people towards @JohnLewis_Bear and @JohnLewis_Hare: but the accounts tweeting are actually @JohnLewisBear and @JohnLewisHare.

Probably a miscommunication between people handling social, @JohnLewis_Bear and @JohnLewis_Hare accounts have been set up, presumably to avoid someone quickly taking the account name and coming up with their own tweets.

This is not the only Twitter handle screw-up that people have had with John Lewis since the ad was launched: @JohnLewis was receiving a lot of messages complimenting him on his Christmas ad, which he duly passed on to @JohnLewisretail.

UPDATED: John Lewis Has told The Drum that the Twitter handle was changed to the more streamlined version with no underscore to help people find the accounts.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...