11 November 2013 - 4:22pm | posted by | 0 comments

John Lewis makes hare-raising Twitter mistake as it promotes wrong accounts for bear and hare

John Lewis makes hare-raising Twitter mistake as it promotes wrong accounts for bear and hareJohn Lewis makes hare-raising Twitter mistake as it promotes wrong

Bear and hare are the stars of the John Lewis Christmas ad... but the company itself has been promoting the wrong Twitter handles for the duo since the campaign launched.

An article on BirdSong points out that the Twitter biography on the John Lewis Twitter accounts directs people towards @JohnLewis_Bear and @JohnLewis_Hare: but the accounts tweeting are actually @JohnLewisBear and @JohnLewisHare.

Probably a miscommunication between people handling social, @JohnLewis_Bear and @JohnLewis_Hare accounts have been set up, presumably to avoid someone quickly taking the account name and coming up with their own tweets.

This is not the only Twitter handle screw-up that people have had with John Lewis since the ad was launched: @JohnLewis was receiving a lot of messages complimenting him on his Christmas ad, which he duly passed on to @JohnLewisretail.

UPDATED: John Lewis Has told The Drum that the Twitter handle was changed to the more streamlined version with no underscore to help people find the accounts.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...