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Campaign In Brief - Sydney cycling by In The Thicket

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By Steven Raeburn, N/A

November 8, 2013 | 1 min read

In The Thicket has designed a campaign for the City Of Sydneyencouraging careful cycling.

Steve Howlett, design manager at City Of Sydney said: "This campaign aims to promote and encourage gracious riding and the associated behaviours. With the numbers of bike riders in Sydney growing, and growing fast, we want the riders of today to set the example for those of the future."

The campaign features the video and is supplemented with a series of posters and postcards.

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