The Drum Awards for Marketing - Extended Deadline

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By Steven Raeburn, N/A

November 6, 2013 | 1 min read

Melbourne agency Redhanded has designed a cinema campaign that launches tomorrow for Energy Safe Victoria to warn of the explosive danger of barbecues.

"Rather than making a heavy-handed, scare tactic ad, we took an approach people are more likely to enjoy watching in order to get this message through,” said Tim Forte, Redhanded’s creative group head.

“Barbecues can be dangerous, but we don't want to bore people to death either".

The execution rolls out on TV and print, and is currently available online.

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