Kellogg’s unveils haunted vending machine to launch ‘Malloween’ and ‘Totally Shocklately’ Rice Krispie Squares
Kellogg’s Ireland has unveiled a haunted vending machine ahead of Halloween, as the brand launches ‘Malloween’ and ‘Totally Shocklately’ flavours of Rice Krispie Squares. The machine promised users ‘free Rice Krispie scares’, and saw a hand reach out and grab the person as they went to collect the snack. The machines were placed at both Dublin Institute of Technology university campus and shopping centre CHQ.
Source: PR examples