The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

October 3, 2013 | 1 min read

Dumb Ways to Die, the Cannes award-winning ad from McCann Melbourne for Melbourne’s Metro System, has been remade, showing the many dumb ways to die in Grand Theft Auto 5.

The original animated music video promoting public safety on the rails went viral with its funny characters and catchy melody.

YouTube user brysi, aka The Video Game Song Guy, created a parody, showing the new video game's three main characters dying a series of gruesome and mostly bizarre deaths.

The video has been viewed over 600,000 times since its upload last week.

Dumb Ways To Die GTA V

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