Australian online shopping tops $7.6 billion
Australians spent $7.61 billion on online shopping last year, according to the Australian Bureau of statistics.
The figures relate to goods bought online to the value of less than $1000.
The ABS only started tracking the country’s online shopping habits last year.
“The retail landscape is continuously changing – from store reinvention and the emergence of new concepts to the use of in-store technology to create a branding story,” said Smart Company’s Mark Friedkin.
He added there is : “clear evidence that the retailer is moving away from a one-size-fits-all model.”
“Online shopping clubs, including upstarts like DashLuxe, represent a threat to stores online.
“Mobile, magazine marketing and online shopping clubs, m-commerce and s-commerce (social commerce) are the immediate future trends.”
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