Speculation rises over creator of Social Media Week ‘this is not an insight’ Tumblr page

Speculation is rising over the author – or authors – of the Social Media Week ‘this is not an insight’ Tumblr blog, which has been tweeted over 2,400 times so far.

The blog, which takes the most obvious comments made using the #smwldn hashtag and then provides commentary on them, has led to many wondering exactly who is behind it, with Adobe's Jeremy Waite jokingly offering the creator £100 if they came forward and could prove it was them during last night's The Good, The Bad and the Ugly event run by The Drum.

The majority of people involved seem pleased to be included. As such, we’ve pulled together a few of our favourites…and no, this is not an excuse for us to spend time on the page 'for research'. Honest.