Mini hires eagle-eyed spotters to give personalised messages to Mini drivers
As part of its ‘not normal’ campaign, Mini has hired three eagle-eyed spotters, who are now set to provide users with personalised messages on digital screen, including the correct model and colour of the car.
The campaign will see drivers be greeted by messages such as 'Hey grey Coupe, you look buff today, grrr' and ‘Who da man, you da man and your Countryman man’.
A move up from its outdoor ads, the campaign saw some drivers appear in the ads in real time as they drove past, while others received gifts including a half tank of petrol.
Vizeum, Posterscope and Iris worked on the campaign.
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Iris
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Posterscope
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Vizeum
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