16 August 2013 - 3:05pm | posted by | 0 comments

International apostrophe day: five advertising fails

Today, 16 August, is international apostrophe day. We have no doubt that at one point or another, everyone has slipped up and gone the way of the grocer (banana's and apple's, anyone?) but here we take a look at five misuses that appeared in adverts.

Creative Review: 

T-Mobile

T-Mobile

Good news, sullied by a rogue apostrophe.

Victoria's Secret

Victoria's Secret

No, Victoria's Secret, we've normally seen it written as 'bodies'.

Myer

Myer

What the early bird clearly doesn't get is when and when not to use an apostrophe...

Stella

Stella

The price is an apostrophe coming along for the ride.

Hays Travel

Hays Travel

Is it? Something is causing doubts.

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