26 July 2013 - 4:13pm | posted by | 1 comment

Asda plays on baby name with 20% off George babywear campaign

Asda plays on baby name with 20% off George babywear campaignAsda plays on baby name with 20% off George babywear campaign

Asda is the latest brand to jump on the royal baby bandwagon, this time making a play on how the baby is called George.

To celebrate, the supermarket is offering 20 per cent off babywear clothes in its George range.

Created by Publicis Blueprint, the campaign launched today and is set to run throughout the weekend.

Comments

29 Jul 2013 - 12:24
Greg_Dillon's picture
13
comments

Great idea, wonder what takeup they had - any stats? Are you guys updating the Royal Baby brand examples at all? Just did another round of updates on my blog - http://strat-talking.com/brands-celebrate-the-new-royal-baby/

Greg http://Strat-Talking.com

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