26 July 2013 - 4:13pm | posted by | 1 comment

Asda plays on baby name with 20% off George babywear campaign

Asda plays on baby name with 20% off George babywear campaignAsda plays on baby name with 20% off George babywear campaign

Asda is the latest brand to jump on the royal baby bandwagon, this time making a play on how the baby is called George.

To celebrate, the supermarket is offering 20 per cent off babywear clothes in its George range.

Created by Publicis Blueprint, the campaign launched today and is set to run throughout the weekend.

Comments

29 Jul 2013 - 12:24
Greg_Dillon's picture

Great idea, wonder what takeup they had - any stats? Are you guys updating the Royal Baby brand examples at all? Just did another round of updates on my blog - http://strat-talking.com/brands-celebrate-the-new-royal-baby/

Greg http://Strat-Talking.com

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...