DOGTV launches a print campaign from No, No, No, No, No, Yes
Remember when we told you about DOGTV, the bizarre new TV network, for dogs, that aims to keep them entertained while guarding the house?
Well, a campaign has just been launched in a bid to increase awareness of the channel before it hits TV screens later this year.
Created by ad agency No, No, No, No, No, Yes, the print campaign ads closely resemble C.M Coolidge's Dogs Playing Poker series of sixteen oil paintings which depicted dogs acting like humans in various settings. For the DOGTV campaign, however, the images show dogs in different behind-the-scenes roles, from in a boardroom to on set.
From 1 August Direct TV launch will make the channel available in over 20 million households, 24 hours a day.