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Dubai offers 'Your Weight in Gold' to encourage weight loss during Ramadan

To coincide with Ramadan and promote healthier living authorities in Dubai are encouraging people to lose weight by offering them their weight loss equivalent in gold.

Dieters will recieve on gram of gold for each kilo lost

The 30-day scheme, entitled Your Weight in Gold, sees participants given a gram of gold – which is currently worth around £30 – for each kilogram lost.

To qualify you must lose at least two kilos to receive two grams of gold, each further kilogram lost within the 30 day period is rewarded with another gram of gold. The three who lose the most weight will then be entered into a prize draw to win a gold coin worth $5,400.

Dubai Gold and Jewellery Group and Dubai Multi Commodities Centre (DMCC) are sponsoring the activity.

DMCC’s director general, Hussain Nasser Lootah, commented: “Ramadan is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to change our bad lifestyles.”

Are you listening Weight Watchers?

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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