19 July 2013 - 1:06pm | posted by | 1 comment

Dubai offers 'Your Weight in Gold' to encourage weight loss during Ramadan

Dieters will recieve on gram of gold for each kilo lostDieters will recieve on gram of gold for each kilo lost

To coincide with Ramadan and promote healthier living authorities in Dubai are encouraging people to lose weight by offering them their weight loss equivalent in gold.

The 30-day scheme, entitled Your Weight in Gold, sees participants given a gram of gold – which is currently worth around £30 – for each kilogram lost.

To qualify you must lose at least two kilos to receive two grams of gold, each further kilogram lost within the 30 day period is rewarded with another gram of gold. The three who lose the most weight will then be entered into a prize draw to win a gold coin worth $5,400.

Dubai Gold and Jewellery Group and Dubai Multi Commodities Centre (DMCC) are sponsoring the activity.

DMCC’s director general, Hussain Nasser Lootah, commented: “Ramadan is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to change our bad lifestyles.”

Are you listening Weight Watchers?

Comments

22 Jul 2013 - 21:25
andresarcesiotorrescano

I think that is the most effective measure that can be, on the other hand makes evident how rich this state and if there is a true commitment by the authorities to improve the health of its citizens have always believed that the best way to avoid is by prevention ( http://fajaspieldeangel.com ).

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...