19 July 2013 - 1:06pm | posted by | 1 comment

Dubai offers 'Your Weight in Gold' to encourage weight loss during Ramadan

Dieters will recieve on gram of gold for each kilo lostDieters will recieve on gram of gold for each kilo lost

To coincide with Ramadan and promote healthier living authorities in Dubai are encouraging people to lose weight by offering them their weight loss equivalent in gold.

The 30-day scheme, entitled Your Weight in Gold, sees participants given a gram of gold – which is currently worth around £30 – for each kilogram lost.

To qualify you must lose at least two kilos to receive two grams of gold, each further kilogram lost within the 30 day period is rewarded with another gram of gold. The three who lose the most weight will then be entered into a prize draw to win a gold coin worth $5,400.

Dubai Gold and Jewellery Group and Dubai Multi Commodities Centre (DMCC) are sponsoring the activity.

DMCC’s director general, Hussain Nasser Lootah, commented: “Ramadan is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to change our bad lifestyles.”

Are you listening Weight Watchers?

Comments

22 Jul 2013 - 21:25
andresarcesiotorrescano

I think that is the most effective measure that can be, on the other hand makes evident how rich this state and if there is a true commitment by the authorities to improve the health of its citizens have always believed that the best way to avoid is by prevention ( http://fajaspieldeangel.com ).

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...