18 July 2013 - 4:15pm | posted by | 0 comments

Hooters gives its iconic owl a makeover as new logo rolls out

Hooters gives its iconic owl a makeover as new logo rolls out Hooters gives its iconic owl a makeover as new logo rolls out
Hooters gives its iconic owl a makeover as new logo rolls out

Hooters, Florida’s most famous brand if you’re to believe this map, has refreshed its logo with 'Hootie', the infamous brand mascot, getting a sleek new look.

"The (visual) double entendre remains in place," says Dave Henninger, chief marketing officer. "We want to keep the tongue-in-cheek wink going.”

He added: “We wanted to give 'Hootie' a facelift along with the stores.”

Created by Sky Design, the new logo was tested on 300 consumers before it was rolled out.

By August this year it will be on the new menu’s and signage and by October this year the new logo will replace the old logo on tank tops worn by the restaurant chain’s waitresses.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

78 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...