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Hooters gives its iconic owl a makeover as new logo rolls out

Hooters, Florida’s most famous brand if you’re to believe this map, has refreshed its logo with 'Hootie', the infamous brand mascot, getting a sleek new look.

"The (visual) double entendre remains in place," says Dave Henninger, chief marketing officer. "We want to keep the tongue-in-cheek wink going.”

He added: “We wanted to give 'Hootie' a facelift along with the stores.”

Created by Sky Design, the new logo was tested on 300 consumers before it was rolled out.

By August this year it will be on the new menu’s and signage and by October this year the new logo will replace the old logo on tank tops worn by the restaurant chain’s waitresses.