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ITV Tour De France Childline

ITV staff get on their bikes for Tour de France to raise money for Childline

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By Ishbel Macleod, PR and social media consultant

July 17, 2013 | 1 min read

ITV staff and members of agencies, such as Universal McCann and Zenith Optimedia took on the penultimate stage of Tour de France.

ITV trading manager Graham Wells wanted to take on a tough challenge and rope in colleagues and agencies.

The challenge came about because ITV4 is the home of free to air cycling, and saw each participant complete the stage in between 5.50 and 8.40 hours.

ITV raised £4,500 for Childline through the ride.

ITV Tour De France Childline

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