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Tesco Mobile takes on O2 in Twitter rap battle

Not content with using a picture tweeted by Innocent as part of its #bemoredog campaign, O2 has now begun a rap battle on the social media site.

The banter kings of social, O2 has taken on new contender Tesco Mobile, in a series of tweets.

However, when O2 tried to bring its #bemoredog campaign into the equation, Tesco Mobile was not impressed.

Featured by The Drum