Oh how we laughed in The Drum office when it was announced that a US-ad agency had created a Beardvertising network and was seeking beardy men and women to help businesses advertise.
Well, we were wrong.
The Beardvertising network now has over 1,400 guys willing to offer up their facial fuzz as advertising space, and the Dollar Shave Club (DSC) and A&W Restaurants have become the latest brands to take up the Beardboards.
Currently, 25 men are being paid for placing DSC ads in their big hairy beards.
“We're excited to be building our business of beardlessness with these badass, bushy Beardboards," said Michael Dubin, founder of Dollar Shave Club.
To spread the word the Beardvertising network has also launched an Instagram and Twitter campaign asking people to use the hashtag #beardvertising to view and share photos from the beardy guys seen advertising in the real-world.