9 July 2013 - 7:02pm | posted by | 0 comments

“Construction to finish faster than a Kim Kardashian marriage” says Toronto billboard

“Construction to finish faster than a Kim Kardashian marriage” says Toronto billboard“Construction to finish faster than a Kim Kardashian marriage” says

A Toronto-based construction company has come up with a novel way of informing the public about its schedule of works at the Bay Adelaide Centre.

"Construction set to finish faster than a Kim Kardashian marriage," says the billboard, created by the Second City group.

Apparently the board is part of a series of comedy signs that will keep the public up to date until work is finished.

While undoubtedly funny – for us, perhaps not for Kim – the board is in fact inaccurate as the project won’t end until 2015 (Kim’s marriage to Kris Humphries lasted a considerably shorter 72 days).

Don't miss out... Get your Advertising news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...