“Construction to finish faster than a Kim Kardashian marriage” says Toronto billboard

A Toronto-based construction company has come up with a novel way of informing the public about its schedule of works at the Bay Adelaide Centre.

"Construction set to finish faster than a Kim Kardashian marriage," says the billboard, created by the Second City group.

Apparently the board is part of a series of comedy signs that will keep the public up to date until work is finished.

While undoubtedly funny – for us, perhaps not for Kim – the board is in fact inaccurate as the project won’t end until 2015 (Kim’s marriage to Kris Humphries lasted a considerably shorter 72 days).

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Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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