“Construction to finish faster than a Kim Kardashian marriage” says Toronto billboard

A Toronto-based construction company has come up with a novel way of informing the public about its schedule of works at the Bay Adelaide Centre.

"Construction set to finish faster than a Kim Kardashian marriage," says the billboard, created by the Second City group.

Apparently the board is part of a series of comedy signs that will keep the public up to date until work is finished.

While undoubtedly funny – for us, perhaps not for Kim – the board is in fact inaccurate as the project won’t end until 2015 (Kim’s marriage to Kris Humphries lasted a considerably shorter 72 days).

Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

All by Jennifer