“Construction to finish faster than a Kim Kardashian marriage” says Toronto billboard
A Toronto-based construction company has come up with a novel way of informing the public about its schedule of works at the Bay Adelaide Centre.
"Construction set to finish faster than a Kim Kardashian marriage," says the billboard, created by the Second City group.
Apparently the board is part of a series of comedy signs that will keep the public up to date until work is finished.
While undoubtedly funny – for us, perhaps not for Kim – the board is in fact inaccurate as the project won’t end until 2015 (Kim’s marriage to Kris Humphries lasted a considerably shorter 72 days).