2 July 2013 - 2:06pm | posted by | 0 comments

Tesco Mobile gives doubter a free phone as part of #nojoke campaign

Tesco Mobile gives doubter a free phone as part of #nojoke campaignTesco Mobile gives doubter a free phone as part of #nojoke campaign

As part of its #nojoke Twitter campaign, developed by Jam, Tesco Mobile sent a lighthearted tweet back to @LiyahSummers.

This reply led to over 4,000 retweets on the first day, and has had another 4,000 since.

To build on this goodwill, Tesco Mobile has now sent Summers a free phone and £40 of credit. She has since changed her Twitter name to Tesco Girl.

A good campaign? What do you think of the move by Tesco Mobile?

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest