2 July 2013 - 2:06pm | posted by | 0 comments

Tesco Mobile gives doubter a free phone as part of #nojoke campaign

Tesco Mobile gives doubter a free phone as part of #nojoke campaignTesco Mobile gives doubter a free phone as part of #nojoke campaign

As part of its #nojoke Twitter campaign, developed by Jam, Tesco Mobile sent a lighthearted tweet back to @LiyahSummers.

This reply led to over 4,000 retweets on the first day, and has had another 4,000 since.

To build on this goodwill, Tesco Mobile has now sent Summers a free phone and £40 of credit. She has since changed her Twitter name to Tesco Girl.

A good campaign? What do you think of the move by Tesco Mobile?

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Rainforest Foundation UK - celebrity art auction creative

28/11/2014
999 has worked with The Rainforest Foundation UK on a wide...

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...