Tesco Mobile gives doubter a free phone as part of #nojoke campaign

As part of its #nojoke Twitter campaign, developed by Jam, Tesco Mobile sent a lighthearted tweet back to @LiyahSummers. This reply led to over 4,000 retweets on the first day, and has had another 4,000 since.To build on this goodwill, Tesco Mobile has now sent Summers a free phone and £40 of credit. She has since changed her Twitter name to Tesco Girl.

A good campaign? What do you think of the move by Tesco Mobile?

Ishbel Macleod

I'm social media manager from The Drum.

I also cover social media news.

All by Ishbel