Tesco Mobile gives doubter a free phone as part of #nojoke campaign
As part of its #nojoke Twitter campaign, developed by Jam, Tesco Mobile sent a lighthearted tweet back to @LiyahSummers. This reply led to over 4,000 retweets on the first day, and has had another 4,000 since.To build on this goodwill, Tesco Mobile has now sent Summers a free phone and £40 of credit. She has since changed her Twitter name to Tesco Girl.
@tescomobile just delivered me a Samsung S4!!!!! As a PRESENT!!!!! Tesco I love you SO MUCHHHH!!!! pic.twitter.com/WCXylaleKW
— Tesco Girl (@LiyahSummers) July 1, 2013A good campaign? What do you think of the move by Tesco Mobile?
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