Benadryl ‘add a pollen hotspot’ tool goes to fuck

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By Ishbel Macleod, PR and social media consultant

July 2, 2013 | 1 min read

One issue with letting people upload things themselves is that they might decide to have a little fun with it.

Such is clearly the case of one hay fever sufferer (perhaps) with a little too much time on their hands who decided to use the ‘add a pollen hotspot’ tool on the Benadryl website to great effect: by spelling out ‘FUCK’.

Unless we’re being hugely cynical and it’s all a big coincidence?

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