PETA honours Fallon with prize bullock
Animal rights charity PETA has thanked advertising agency Fallon for donating its services in two ad campaigns by naming a rescued bullock in its honour.
The unconventional move was made following the success of two risqué video ads masterminded by Fallon, each of which equated a vegan diet with sexual benefits.
This included ‘Stay Firm and Fresh’, which suggested fats from meat products block the flow of blood to ALL organs of the body and ‘Do It Like They Do’, a clip of a variety of herbivores all doing it.
PETA's Yvonne Taylor said: "Fallon – the bullock – has a new lease on life, and his name pays tribute to a company that's helping people realise that they, too, can have a new life if they'd just put down the pork chop and pick up the pasta. We all must learn to respect animals, and that means no longer forcing them to do hard labour and especially not eating them."