News

Poor Snuffy the Seal is mauled by a Great White in Discovery Channel’s Shark Week advert

The Discovery Channel has unveiled a new advert promoting Shark Week, which sees poor Snuffy the Seal become a snack for a Great White. The ad proved a hit with Twitter, with 'Snuffy the Seal' trending in the US within hours of the ad's initial airing on Saturday evening.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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