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Poor Snuffy the Seal is mauled by a Great White in Discovery Channel’s Shark Week advert

The Discovery Channel has unveiled a new advert promoting Shark Week, which sees poor Snuffy the Seal become a snack for a Great White.

The ad proved a hit with Twitter, with 'Snuffy the Seal' trending in the US within hours of the ad's initial airing on Saturday evening.

Featured by The Drum