The Discovery Channel has unveiled a new advert promoting Shark Week, which sees poor Snuffy the Seal become a snack for a Great White.
The ad proved a hit with Twitter, with 'Snuffy the Seal' trending in the US within hours of the ad's initial airing on Saturday evening.
I've been an emotional basket case ever since I saw that shark kill Snuffy the Seal.
— Conner Morris (@ConnerSaurusRex) June 24, 2013
Just saw the Snuffy the Seal commercial. Advertising genius at its finest.
— Ryan Voight (@ryanvoight) June 24, 2013
I laughed out loud when I saw that Snuffy the seal was trending. Really funny commercial. #skywire
— Linda Sees (@LindaSees) June 24, 2013