Poor Snuffy the Seal is mauled by a Great White in Discovery Channel’s Shark Week advert

The Discovery Channel has unveiled a new advert promoting Shark Week, which sees poor Snuffy the Seal become a snack for a Great White. The ad proved a hit with Twitter, with 'Snuffy the Seal' trending in the US within hours of the ad's initial airing on Saturday evening.

Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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