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London Underground

Bigjigs Toys suggests it should sponsor the London Underground to ‘make travel fun’

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By Ishbel Macleod, PR and social media consultant

June 21, 2013 | 2 min read

Earlier this month, the Tories called for sponsorship of the London Underground, to help prevent a rise in travel costs, and Bigjigs Toys has decided to jump on this opportunity.

The company has tendered a sponsorship proposal to the TfL to become the first sponsor of the London Underground system, implementing a number of initiatives that will become a part of ‘Making Travel Fun!’.

The sponsorship would include: Full sponsorship and renaming of all lines to fit in with the Bigjigs Rail theme including Bakerloo to Bigerloo, Metropolitan to Metropolijigs and Piccadilly to Jigadilly; the re-design of the London Underground tube map to fit in with the renaming of lines and highlight areas of particular importance through persons of interest including her Majesty the Queen, Boris Johnson and David Beckham; and The Zone template removed and replaced with the iconic Bigjigs puzzle piece, resulting in a more organised and fairer zone system.

George Poole of Bigjigs Toys said: “Sponsorship is a win-win situation for both us and the tube as it will bring in additional income, appease tube travellers with capped fares and will enhance and improve their commute considerably through the initiatives outlined above. We have carried out some of our own research and 98 per cent of Londoners want to travel on the Jigadilly and Metropolijigs lines – so it is now up to the TfL to give the commuters what they want.”

The sponsorship proposals also include carriages that dispense ‘B.O. Jigstick’ to tackle the ‘problematic pits’ many commuters endure on a daily basis.

Earlier this year, Bigjigs put in a bid for the West Coast Rail Line contract.

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