This year's Cannes revellers are in for a treat from Deutsch LA with the despatch of a free late night pizza scooter service, complete with unmissable drivers in orange jumpsuits and GPS tracking.
Cannes Has Pizza started three years ago to combat the suffering of poor party-goers who had round the clock access to drinks but struggled to find food after midnight. This year, a mobile delivery app and site has been set up to assist the distribution of 1,800 slices of pizza.
Drivers will be kitted out with orange jumpsuits, white helmets and GPS-enabled iPhones in arm holsters - surely a sight worth seeing alone - allowing people to map track the scooters and locate their nearest slice of pizza.
The service with run Tuesday-Thursday nights from midnight until 2am.