12 June 2013 - 10:14am | posted by | 0 comments

Deutsch LA bringing in scooters, a mobile app and a lot of free pizza to feed the Cannes masses

Hungry: Just look out for the orange jumpsuits on scootersHungry: Just look out for the orange jumpsuits on scooters
Deutsch LA bringing in scooters, a mobile app and a lot of free pizza to feed the Cannes masses
Deutsch LA bringing in scooters, a mobile app and a lot of free pizza to feed the Cannes masses

This year's Cannes revellers are in for a treat from Deutsch LA with the despatch of a free late night pizza scooter service, complete with unmissable drivers in orange jumpsuits and GPS tracking.

Cannes Has Pizza started three years ago to combat the suffering of poor party-goers who had round the clock access to drinks but struggled to find food after midnight. This year, a mobile delivery app and site has been set up to assist the distribution of 1,800 slices of pizza.

Drivers will be kitted out with orange jumpsuits, white helmets and GPS-enabled iPhones in arm holsters - surely a sight worth seeing alone - allowing people to map track the scooters and locate their nearest slice of pizza.

The service with run Tuesday-Thursday nights from midnight until 2am.

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...