12 June 2013 - 9:32am | posted by | 0 comments

Bill Nye, Kevin Smith, Mayim Bialik and the Mythbusters ponder ‘How does Superman shave’ in Gillette campaign

Superman. He can’t be hurt by bullets or explosions and needles can’t penetrate his skin…so how does he shave? That is the question that Gillette is currently pondering on YouTube, with treories being put forward by people such as Bill Nye the science guy and actress Mayim Bialik, who has a Ph.D in neuroscience.

The campaign sees various theories discussed, from the Large Hadron Collider to ‘comets to the face’, with suggestions such as a green kryptonite razor debunked. That’s Gillette’s autumn line out then…

Created by ad agency Concept One, the campaign lets viewers debate what theory they think is correct of suggest their own to #HowDoesHeShave.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...