7 June 2013 - 10:06am | posted by | 2 comments

Coca-Cola’s coolest packaging experiment yet? A bottle made of ice

Coca-Cola is on a roll with its experimental packaging ideas; first it was the ever popular personalised name bottles, then the ‘sharing-can’ which split in half. Now Coke has launched its ice bottle, which is…well, made entirely out of ice.

Developed by Ogilvy Colombia, the advert, which has already received 150,000 YouTube views, plugs that it is a ‘unique experience’ and ‘eco-friendly.’

However, the ad inadvertently shows the potential pitfalls of the novel idea as the bottle melts down one woman’s arm as she sips away, while another woman appears to be in a frozen liplock.

The bottles have been rolled out across Colombia.

Comments

7 Jun 2013 - 14:58
SimonMyatt's picture

Very cool...

0
0
7 Jun 2013 - 15:22
gabrielsoto

It's COLOMBIA, not Columbia.

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...