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Coca-Cola’s coolest packaging experiment yet? A bottle made of ice

Coca-Cola is on a roll with its experimental packaging ideas; first it was the ever popular personalised name bottles, then the ‘sharing-can’ which split in half. Now Coke has launched its ice bottle, which is…well, made entirely out of ice.

Developed by Ogilvy Colombia, the advert, which has already received 150,000 YouTube views, plugs that it is a ‘unique experience’ and ‘eco-friendly.’

However, the ad inadvertently shows the potential pitfalls of the novel idea as the bottle melts down one woman’s arm as she sips away, while another woman appears to be in a frozen liplock.

The bottles have been rolled out across Colombia.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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