The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

John Lewis Grazia

Caked in make-up: Grazia unveils cake made of beauty products to celebrate John Lewis Oxford Street beauty hall birthday

Author

By Ishbel Macleod, PR and social media consultant

June 7, 2013 | 1 min read

Weekly glossy mag Grazia has created and built a unique birthday cake made entirely out of beauty products to celebrate the first birthday of the John Lewis Oxford Street beauty hall.

The cake, which stands at four foot by four foot, is made up of beauty brands available at John Lewis, and comes to £13,500.

Readers of Grazia and customers of John Lewis Oxford Street will be able to enter a competition to win a ‘slice’ of goodies and see the cake until 9 June, through inserts from this week’s Grazia magazine and at the beauty hall.

John Lewis Grazia

More from John Lewis

View all

Trending

Industry insights

View all
Add your own content +