The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Mentos unveils ‘Fresh Filter’ platform rating the web’s weirdest content

Author

By Jennifer Faull, Deputy Editor

May 29, 2013 | 1 min read

Mentos has launched a Fresh Filter platform which allows fans to vote on new videos and pictures circulating the internet, deciding wither they are 'fresh', or not.

Developed by BBH London, content can be uploaded by users to “see how fresh it can get” as visitors to the site vote and share via Facebook.

The most popular videos so far include ‘Swinging in the Rain’, ‘Saving Bear Cubs’ and a Koala being tickled.

Content created with:

BBH

Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

Find out more

Trending

Industry insights

View all
Add your own content +