90s boyband Hanson launching new brand of beer – Mmmhops
Hanson, the all-American boyband, are gearing up to launch their own brand of beer.
Cashing in on 90s nostalgia, the three brothers named the beer after Hanson’s biggest hit song, MMMBop, calling it ‘Mmmhops’.
The beer ad's strapline reads: "Mmmhops. From the guys that invented MMMBop."
According to reports, the beer will be hitting American supermarket shelves in the coming weeks.
Promo activity kicked off with a taster event at the Hangover Three premier last night, 24 May, while a dedicated website, Twitter account and Facebook page are already garnering followers.