Is the customer always right? Cineworld suggests not on Twitter
Anyone who has ever dealt with customers will probably have had the old adage ‘the customer is always right’ drummed into their head… except the person who handles the Cineworld Twitter feed.The Twitter saga began when Alan Bishop tweeted: “Why delete my tweet without a response? Just wanted to know the justification of £8.30 per ticket to watch a standard 2d film?”In response, Cineworld replied “How can you delete other peoples posts on Twitter? £8.30 is the ticket price, uncertain what justification you're seeking”.When Bishop continued, replies from Cineworld included: ‘Well you 'say' we're definitely going to go bust in 1-5 years. If you're psychic can you tell me the lottery numbers?’ and ‘Fine OK we're just evil millionaires who are trying to destroy cinema, you've blown it wide open. Enjoy Odeon :]’Do you think brands on Twitter should engage with trolls?
@cineworld Why delete my tweet without a response? Just wanted to know the justification of £8.30 per ticket to watch a standard 2d film?
— Alan Bishop (@AlanBishop85) April 23, 2013@cineworld greed has been the downfall of many organisations, smaller ticket prices = bigger crowds, pricing ppl out is not smart business
— Alan Bishop (@AlanBishop85) April 23, 2013@alanbishop85 Well you 'say' we're definitely going to go bust in 1-5 years. If you're psychic can you tell me the lottery numbers?
— Cineworld Cinemas (@cineworld) April 23, 2013@alanbishop85 For someone who doesn't like talking to us, you're certainly persistant. Excuse me I have homework to do :]
— Cineworld Cinemas (@cineworld) April 23, 2013@alanbishop85 But here's challenge, try and get 30 odd posts from the other cinemas about some vague notion of 'justifying themselves'
— Cineworld Cinemas (@cineworld) April 23, 2013@alanbishop85 Our prices are what they are, if it doesn't suit you then, that's what a free market is about. Now - I do have a home to go to
— Cineworld Cinemas (@cineworld) April 23, 2013