8 April 2013 - 3:00pm | posted by | 7 comments

Oddbins Crouch End staff member suspended after tweeting champagne offer for those who want to ‘celebrate’ after Margaret Thatcher's death

Oddbins Crouch End staff member suspended after tweeting champagne offer for those who want to ‘celebrate’ after Margaret Thatcher's deathOddbins Crouch End staff member suspended after tweeting champagne

Oddbins Crouch End Twitter feed came up with an unusual way to market itself following the death of Margaret Thatcher: offering money off champagne.

Now deleted, the tweet said that the store had money off Taittinger, in case ‘anyone feels like celebrating’.

A spokesperson for Oddbins, said: "The tweet in question was made by a member of branch staff without the approval or knowledge of the company's management. The tweet was completely inappropriate and in the worst possible taste. We would like to apologise profusely for the offence it has quite rightly caused. The member of staff responsible has been suspended with immediate effect pending a disciplinary hearing."

Oddbins was not the only Twitter feed to use the news as a marketing strategy: Mangal 2 did as well.


8 Apr 2013 - 16:37

I think the original tweet was fine - it's obvious there is no malicious intent and there is actually a discount on the champagne so what's the problem? It's hardly offensive. What paints Oddbins in a poorer light is their heavy-handed response in suspending the staff member. I'm buying my booze from Sainsburys tonight in protest!

8 Apr 2013 - 19:48
daarc17367's picture

The give away was the "just saying" at the end of the tweet. Coupled with the re tweets of anti-Thatcher comments it is quite clear that this idiot was gloating over the death of a mother, a grand mother and incidentally a three times democratically elected Prime Minister.

9 Apr 2013 - 10:45
stuart_b's picture

@daarc17367 would that be the same sort of gloating that was done when all those lives ..many quite young ,were lost when the Belgrano was sunk ??? Who's idea was that again tell me ???

9 Apr 2013 - 01:00
ekajr18315's picture

Just the tipple for the young socialist set. Champers to celebrate Thatchers death! Up the miners! (Daddy employed an ex-one once, you know, to clean the Porsches).

9 Apr 2013 - 14:12
laura13161's picture

Beyond the tweet and whatever its intentions/inclinations,the Oddbins is next door to my house where I've lived for three years and the staff in there are always really friendy, polite and welcoming. I think it is a realy shame if they are permenantly replaced over something as trivial as this. What happened to the freedom of speech? Whether you want to toast her life and be thankful / celebrate her death, the champagne offer is still good! Soon we are all going to become robots with a limited vocabulary and train of thought for fear of alternative consequences!

9 Apr 2013 - 14:42
Jay Owens's picture

Media outlets themselves ought to be accused of a certain amount of cynical cashing in - we saw women's magazines post some nonsense about her hairdo, dress sense etc within a couple of hours, all to cash in on SEO-driven clicks.

Thatcher's Cider also had a particularly interesting day in social media...

Full list of brands jumping on the event as a real-time marketing "opportunity" here: http://www.facegroup.com/thatcher-bandwagon-jumpers.html

17 Apr 2013 - 15:15
crisp67461's picture

Mengel 2 does do a brilliant mixed kebab it has to be said - ask Gilbert and George


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Launching SPLYT with a Social & Media Splash

Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

What happens when one of the world’s most respected...

Typosaurus - Website Spell Checker

Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

Hobbycraft had been investing in PPC for a while, but spend...