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New Zealand weather service billboard ad shows it has live weather updates

New Zealand weather service MetService has taken a unique approach to promoting its service.

All online weather services want to show that they are up-to-date with what the weather is doing, so MetService decided to create a billboard ad to do just that.

Created to look like a webpage, the ad suggests that the service provides real-time weather updates.

Ishbel Macleod

I'm social media manager from The Drum.

I also cover social media news.

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