Mother’s Day. A day for giving a little something back to all the hard working mums out there. A bottle of perfume, a bunch of flowers, or just a cup of tea and a bit of cake. It all goes a long way to saying thanks.
Unfortunately, some brands out there came up with other suggestions for hapless shoppers searching for the perfect gift.
So if you forgot today was Mother's Day...fear not. It could be worse. You could be the son/daughter who went with one of these gift ideas.
We can say one thing about Boots’ Mother’s Day gift ideas this year. They are practical. And very open minded. We just wish the charming advert Boots put out in the run up to the big day (in which children hand over presents as a thank you for understanding their future life choices) would have shown the faces of mums who received a box of condoms, fat control pills, or thrush cream.
The Drum understands that many brands might want to lock in on the pre-Mother’s Day-Saturday-night-state-of-panic many shoppers would have found themselves in this year. In which case, putting a giant pink onesie out there as a gift suggestion might have seemed like a good idea (pushing fat control pills, however, we cannot condone).
But surely, retailers could come up with a simple card that says “Mum, thanks for everything”.
Well…apparently not, as we found cards ranging from the bizarre, "To my Girlfriend on Mother's day", to the just plain cheap.
Note: to anyone who felt this MILF card was an appropriate Mother’s Day message - it's not. Really, really not.
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