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Objectives
Tremor Media wanted to make an impact at Cannes with useful, interesting content as the bedrock of a networking event for its target audience.
Strategy
We created a white paper report, Debunking the Myths Around Programmatic for Branding – Why it’s Time to Invest, by talking to 10 of the most influential people in the industry. At Cannes we ran an event based around the findings of the white paper. It featured some of the 10 influencers involved in the reporton a panel debating the Myths that the white paper had uncovered. We worked with Tremor to invite people to attend the event, which was promoted heavily across The Drum ecosystem.
Long lasting impact
The white paper, hosted on thedrum.com, and event were promoted before after and during Cannes 2015 across The Drum magazine, website, social media and email marketing channels. The white paper report can be found here.The sold-out event helped Tremor become an essential part of the Cannes Lions week. The event write up can be found here.The campaign was based on creating something of high value to the target audience that was brought to life across all our channels, giving Tremor Media high impact at the festival.
Alex Jakubczyk, Senior Marketing Manager at Tremor Video
“Drum Works developed an incredibly effective content marketing campaign for us, based on its deep understanding of both the market and our unique objectives. The integrated campaign also helped us gain cut though at Cannes Lions with a packed event exploring the findings of an in-depth white paper.”