Tealium

The Pressures of Personalisation

Objective
To further establish Tealiumas a thought leader in theadvertising industry arounddata solutions.

Strategy
Tealium wanted to survey brand marketers within The Drum audience to discover how ready marketers were to provide personalised experiences for their customers. The survey was launched with a news story on thedrum.com and was also promoted throughout The Drum ecosystem. The findings of this market insight survey report were then compiled into a graphical, highly visual report that explored ‘The Pressures of Personalisation’. The report was made available to our audience via a data capture link.The final element of the campaign was the webinar where we heard brands share their experiences and give top tips on delivering personalised experiences. The webinar was also then made available online for those that missed it live or want to listen back.

Results
Over 200 survey respondents shared their personalisation experiences with us and contributed to the final report.‘The Pressures of Personalisation’ report was downloaded by 237 people, The Personalisation webinar had 217 registrations. There were 11 tweets promoting the survey to our Twitter audience which had 62,876 impressions, 578 engagements and led to 161 link clicks. There were 5 dedicated emails to our different audience sectors reaching over 56,000 brand marketers, manager level and above. Three articles were published on thedrum.com announcing the three elements of the campaign. These pages had 822 page views and 194 social shares.

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