The Drum - 3rd August 2012

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Fauxlympics – Cover Story
If  LOCOG restrictions didn’t exist, what would be the result? The Drum looks at what happened when we called on ‘creative athletes’ to create ads for the Fauxlympics.

Digging data
We caught up with brands and agencies operating in the data space to find out how data can be leveraged to create insight – marketer’s gold.

Girl Guides
In the first of a series of interviews with leading women in digital, Propel London CEO Melina Jacovou catches up with O2 Media managing director Claire Valoti.

Rebooting Dr Martens
The Dadi Awards judging took place last month so The Drum takes a look at one of the case studies nominated – an integrated campaign delivered by ODD for Dr Martens.

Pinterest book review
The Drum reviews Beth Hayden’s guide to Pinterest for businesses, published by Wiley.

The Works
This issue’s creative round-up features:

  • A series of stamps created by Hat-trick Design, released by Royal Mail to mark the London 2012 Olympic Games
  • Accept & Proceed’s collateral and data posters from the London Family Planning Summit for Girl Effect
  • Ponderosa’s new brand identity for Katie Rushworth
  • Logo and set of imagery for equestrian centre D’Montt, created by Wash

Analysis and Agenda

  • Could Man U be reason for GM boss’s departure?
  • What will the marketing industry focus on in 2013?
  • What makes a viral go viral? Five top tips

Advertising and Media

  • Olympics Opening Ceremony review: take a bow Danny Boyle
  • What does the second screen mean for brands?
  • Fauxlympics ‘ad’ causes panic at Durex HQ
  • Should there be a media blackout on naming the alleged Colorado killer?


  • Will Google takeover the likes of WPP?
  • UK search spend grows 18 per cent

The magazine regularly includes:
In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends

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