The Drum - 30th September 2011

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TOP RETAIL AGENCIES IN UK – Special supplement
In this issue of THE DRUM magazine we offer you a special supplement giving you an insight into retail from a cross-section of agencies asking them questions including:

  • What are the key trends in retail?
  • What are the biggest challenge facing retail?

The report also provides insights into consumer habits, top spending retail advertisers, a UK wide agency overview, case studies and more.

 

GIRL GEEKS: Top 30 Women under 30 in Digital – Cover Story – A must read!
This feature takes a look at some of the top women working in digital under the age of 30. With comment from established female 'role models' of the industry, it explores the challenges faced by young women in digital, whilst also highlighting and commending their talent and commitment.

ANALYSIS &: AGENDA
Digital – Poor websites prove costly for retailers
Advertising

  • Advertisers need to get more creative
  • Drinks brands restrict online ads
  • 88% see outdoor ads in run-up to shopping

Social Media

  • 47% of shopping centres don't use social media for marketing
  • 64% of consumers would ignore promoted tweets
  • Social Networking not an influence on purchases

Media

  • What if the Milly story had a different ending?
  • Public trust in national newspaper journalists falls 25%
  • London Patten demands more women on-air

 

THE WORKS - The latest creative campaigns In this issue we look at the creative work of:

K 4 for new restaurant The Vaults
Devilfish for BBC's Handmade in Britain
Rankin for skin charity British Skin Foundation
Purple Circle for Trent Bridge
Adam & Eve for John Lewis

KNOWLEDGE BANK
Alison Short, PR Director of Cube Creative, talks about PR working best as part of an integrated marketing campaign

SCOTTISH EVENT AWARDS – Flash Football
The Scottish Events Awards celebrates the very best of the industry. In this issue we highlight the Flash Football event delivered by Material Marketing which won the best PR strategy award this year.

PITCH NEWS
A round-up of the new business news - from pitches and wins to losses and reviews.

PEOPLE NEWS
A look at some of the biggest moves in the regions - as well as further afield. Both client-side and agency...

The magazine regularly includes:
- In-depth Report and Analysis – Regional and Sector with all the hard hitting facts, stats and trends




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