Here’s just a taster of what's in our next issue, out Friday 29th October:
Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.
Client Profile: Microsoft
Last week Microsoft launched its long-awaited assault on the UK mobile communications market with the launch of its Windows Phone 7, which aims to take on the established platforms of Apple iPhone and Google Android. The Drum talks to Microsoft's UK marketing director Phillipa Snare about how Microsoft plans to muscle its way into the mobile market place.
Using your loaf
Soreen may have etched its way into the hearts and minds of millions of British consumers. But in its quest to introduce a new image and attract a new generation of consumer does it risk alienating the current arbiters of its squidgy goodness?
Dan Wharton, marketing manager at Xscape casts a critical eye over creative work from Visitscotland, Sleepmasters, Persimmon Homes, McEwan's and Specsaver... and we pit his reviews against those of our online commentators.
App-liance of Science
There are now around 300,000 mobile Applications available and latest figures show that 7 billion Apps have already been downloaded. So, any brand that doesn't already have its own to download risks being left behind. The Drum talks to some of the UK's busiest developers to find out what brands can get from having an App.
Agency Agony Uncle
Our eyes are often turned in this ‘sexy’ industry, but one thing our Agency Agony Uncle has learned through his many years in business is that the grass ain’t always greener, just a different shade. Uncle Carl Deals with your problems.
Sometimes others just make it all look too easy... So, every issue The Drum rounds up some of the very best creative blogs to share the spoils of the great, the good and the gallus.
Some of this months movers and shakers
Our diary covers the recent Creative Cup in Manchester, Newcastle's Creative Corpse and one agency's boss trip home in the back of a police car.
Roses Design Awards
This issue includes a 24-page supplement of all the winning work design work – both graphics and architecture – from this year awards.
Scottish Advertising Awards
The cream of Scotland's advertising creative from over the past 12 months is rewarded. Here we show all the winning, commended and nominated work from the 2010 Awards.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.