Cover story – Social Media Buzzwords
This issue of The Drum features a poster challenge which saw agencies tasked with illustrating social media buzzwords. The result is a series of posters which will test whether you know your fail from your follow.
The Drum publishes the posters, created as part of this year's Digital Podge lunch, The Social One.
Anatomy of an ad – smart car's skate fortwo
Weapon7 creative directors Jason Cascarina and Anthony McGinty provide a behind the scenes look at the skate fortwo they created for smart, in a case study revealing how the ad was conceived and executed.
Regional review – Yorkshire
Some say if you question a Yorkshireman, he'll give you his answer straight, no nonsense. The Drum caught up with a cross-section of the Yorkshire marketing sector, both agency and client side, to gauge the strength of the creative marketing industries in the region.
Our regular creative round-up, The Works, features recent branding, illustration and design work, including:
This issue also includes:
The magazine regularly includes in-depth report and analysis, with all the hard hitting facts, statistics and trends.