The Drum - 20th January 2012

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Reinventing retail: Wayne Hemingway interview
The Drum catches up with fashion designer and founder of iconic brand Red or Dead Wayne Hemingway, to discuss why retailers need to reinvent themselves in order to grow and meet the pace of change.

Strange job titles
From Head of Chaos to The Big Cheese, The Drum brings you a selection of weird and wonderful job titles from the truly modern creative industries.

Manchester City F.C.
The Drum speaks to Manchester City F.C.'s head of marketing, Julian Pate, and head of digital, Richard Ayres to find out how they are establishing the club as an entertainment brand to rival Disney and Red Bull.

Agenda

  • Social Media
    • Employees could face action over social media vetting
    • Facebook suffers 7% decline in UK
  • Digital
    • Google accounts for 92% of UK searches
    • Employee habits drive UK companies to embrace apps in the workplace
    • 70% of company sites not optimised for mobile
  • Advertising
    • Women in senior roles at ad agencies down by 3.5%
  • Design
    • 150 agencies vie for £5k Creative England rebrand brief

 

The Works - The latest creative campaigns
In this issue we take a look at the following creative work:

  • Nike's new campaign - 'make it count' - Created by Wieden + Kennedy London and AKQA
  • The Culture Ireland's APAP programme, designed by AAD
  • NHS Blackpool's campaign for encouraging people in the area to get tested for chlamydia
  • The rebranding of Morrison's entry level range by Coley Porter Bell

And more...

 

Pitch news
A round-up of the new business news - from pitches and wins to losses and reviews.

People news
A look at some of the biggest moves in the regions - as well as further afield, for both client-side and agencies...

The magazine regularly includes: - In-depth reports and regional and sector analysis – with all the hard hitting facts, stats and trends




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